Toys R Us closing down sale begins
Deep discounting in-store as shops begin to close and online transactions suspended
Toys R Us has begun widespread discounting as part of a closing down sale, with most toys seeing 25 per cent knocked off the sticker price.
The sale comes as the first round of store closures is expected to take place in the coming days.
Customers will still be able to use their gift cards and vouchers in-store, but the toy retailer is urging consumers to redeem them as soon as possible. Online transactions have already been suspended.
Everything must go at Toys R Us in The Chimes shopping centre Uxbridge, credit: Sally Norton
Toys R Us fell into administration last Wednesday and is now being wound down by Moorfields. Simon Thomas, Joint Administrator and Partner at the business restructuring specialist said on Friday that "whilst stock levels are generally high, customers may find that the more popular brands begin to sell-out over the coming days".
Other reports suggest some of Toys R Us's biggest suppliers have called their stock back in order to avoid the price slashing.
Nick Richardson, Future Trends Analyst at children’s market intelligence specialist Kids Insights, said: "Over the last 12 months our data has shown Toys R Us popularity reduce by around a fifth, which has no doubt being affected by their lack of investment in-store and creating an experience which brands such as Smyths Toys Superstores and Build A Bear Workshop have done so well.”