Zuru signs Tobar as exclusive distributor for Tangles
Tobar will spearhead the 80s toy's revival in the UK with the launch of the new Wild Series
Zuru has signed Tobar as the exclusive distributor for Tangles in the UK.
First designed back in the 1980s by the sculptor and inventor Richard X Zawitz, Tangles is this year set to burst back onto the scene as the hard-to-put-down fiddle toys build on last year’s fidget spinner phenomenon. On-trend yet retro, Tobar says it’s the perfect time for the Tangle.
David Mordecai, CEO of Tobar, said: “We pride ourselves in spotting the next big trends before they happen at Tobar, and with Tangles we know we’re onto a winner. Once you’ve picked one up, you’ll struggle to put it down. We’re extremely pleased to be working with Zuru this year as their sole UK distributor for such a fantastic and on-trend product.”
Tobar will launch the new Wild Series, with exciting and vibrant animal prints to mix and match. They will join the Classic and Crazy, and Metallic ranges. All Tangles can be taken apart and mixed up, so the more kids collect, the more combinations there are.
Tangles are made up from several turning pieces that can be bent and twisted into near endless configurations. On-trend and addictive, Tobar expects to see Tangles in playgrounds across the UK.
Will Collinson, Sales and Marketing Manager at Zuru, said: “We’re delighted to be partnering with Tobar as our sole UK distributor. It’s set to be an exciting year for Tangles and we can’t wait to see our new fantastic Wild range launch.”
To support the launch, Zuru will air a new series of TV spots this year to introduce a new generation to all the fun that can be had with Tangles.