Flair unveils Pikmi Pops S2 launch plans
Spring launch will be backed by heavyweight marketing, experiential tour and of course, confetti!
Following a scentsational Boxing Day launch, GP Flair’s new girls plush collectable Pikmi Pops is proving to be the perfect pocket money pick up.
Entering the NPD list of new properties at number four and top 15 products in value just one month into launch spring is set to be full of even more surprises! Launching Season 2 Easter, GP Flair is gearing up for another series of sell-out success combined with the launch of the special confetti Pikmi Pops PushMi Ups.
In conjunction with Season 2, GP Flair will be enhancing its already heavyweight marketing activity with a 12 venue experiential tour for the brand. Taking the key USPs and brand values, GP Flair has created the perfect in-store activity to take on tour, including live unboxing for budding online stars together with a fully branded Pikmi up a Prize game.
The tour will begin in mid-March in time for the launch of the next wave of hugely popular plush collectables. The events will be publicised through social media and other channels adding to a huge amount of activity for the brand since its launch. This has included lollipop stylised FSDUs, TV, digital takeovers and a dedicated PopJam channel that has attracted almost 20,000 followers in just four weeks.
Pikmi Pops has also fast become a favourite with the girls' press with mini magazines, activity pages and branded covermounts already in the publisher’s schedules, all of which adds to the future expectations for this new property.
For more information please call GP Flair on 0208 643 0320 or email firstname.lastname@example.org.