Fingerlings to come to life on small screen
WowWee signs up Squeeze studio to produce animated adventures
WowWee, the toy company behind Fingerlings has chosen Quebec studio Squeeze to bring their adorable animals to life.
According to Denis Doré, Squeeze President and Co-founder, it was a match made in heaven: “We love bringing life to colourful creatures that spark imagination and have the potential to make a strong impression around the world. We’re extra excited to do it with talented partners who aren’t afraid to innovate. That’s exactly what’s happening with WowWee and their irresistible Fingerlings.”
Squeeze will use its artistic talent to transform the award-winning toys into lively, animated characters. Fans will be able to follow their adventures starting in spring 2018. The animated content will comprise short-form episodes written and directed by Kevin Munroe, known for his work on the TMNT (Teenage Mutant Ninja Turtles), Ratchet & Clank and My Little Pony movies.
For Munroe, who recently co-wrote and directed a feature film with animation and character modelling from Squeeze, teaming with the studio again was a no-brainer: “Tasked with producing animated content for this amazing brand, I knew exactly who we needed to partner with to bring a Fingerling level of fun and excitement. From our shared production experience, Squeeze was the immediate choice for creating more great character-based content together.”
Although the Fingerlings are already a huge worldwide success, to Richard Yanofsky, president and cofounder of WowWee, this partnership is just the beginning: “Fingerlings are more than just toys to us. They’re full characters that we’d love to bring to life and share on multiple platforms. Partnering with top-notch creators like Kevin and Squeeze is the foundation of an adventure that we hope to share for many years to come.”
The first season of Fingerlings animation will be produced by Squeeze, WowWee, and Munroe, with Executive Producers Russell Binder and Marc Mostman of Striker Entertainment – the global licensing agent for Fingerlings brand extension.