Air Hogs flies back into RC top spot

by TnP Staff
Published: 22 February 2018, 11:34
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Spin Master brand experiences uplift in 2017

Spin Master has regained its spot as number one RC Brand in the UK according to NPD (YTD DEC 2017). 

Recent NPD data has confirmed Air Hogs has seen an uplift of +29% YOY, finishing 2017 with a 9% share of the total UK RC Category. 

Air Hogs Thunder Trax was the number one item followed by Hyper Drift Drone at number four, DR1 Micro Race Drone at number five and the DR1 FPV Race Drone at number six.

All the new 2017 Air Hogs lines that were TV advertised featured in the top 10 2017 RC items

The DR1 Micro Race Drone also received a late boost in December with a strong feature in Philip Schofield’s Christmas TV programme, How to Spend It Well at Christmas, where Philip included the drone as the number one in his Christmas Stocking Top Three. The impact was phenomenal and saw the last remaining stock sell out over night.

Speaking about the success, Air Hogs senior brand manager Ranjit Dhutti said: “We were aware that we had a phenomenally strong product line-up for 2017 but the success has surpassed our expectation. Thunder Trax is without doubt one of the most exciting RC vehicles to be launched for some time, living up to expectation – and then some!”

Hedley Barnes added: “The results are simply amazing. At the beginning of the year we were hopeful of the opportunity to push towards being brand leader once again, but we are absolutely thrilled to see such a quick and solid turnaround.  We’d like to acknowledge and thank all the retailers who really got behind the brand last year. We are now excited for 2018 launches such as Air Hogs Super Nova and Air Hogs Extreme Air Board which were very well received at Toy Fair.”