Panini scores with World Cup cards
2018 football trading card collection kicks off
Panini has announced the launch of the 2018 FIFA World Cup RussiaTM Adrenalyn XL Trading Card Collection.
Panini will be launching the official Trading Card Collection to mark the Russian-hosted event, which will kick off on Thursday June 14 and culminate in the final game on July 15, 2018. Panini’s official collection featuring all the best teams and international players will anticipate the first whistle and fire up fans from all over the world with great anticipation.
The trading card game based on this exciting event will include striking imagery and action shots of the world’s best footballers. Collectors will have the chance to get involved in the tournament with all the player images, statistics, bios and special info for the competing teams. Collectors can manage their virtual binder online using the codes on the backs of their cards, compete against other players around the globe and challenge their friends.
There are 468 cards to collect including categories such as Teams, Fans, Power Up, Rare and Extra Rare. Collectors can kick-start their collection with a starter pack, which includes a collector’s album, 18 trading cards, a game board, magazine game guide and a limited edition card.
The trading card collection will be backed by a multi-channel marketing campaign including TV advertising, an integrated digital campaign, cover-mount activity with Strike-It Magazine, press and web advertising, nationwide sampling as well as national and regional newspaper activity. The collection will also be backed by investment at retail across all key listings.