DKL reports show success
New Bloco construction system receives plaudits from buyers and press
Response to DKL's new Bloco construction system at Toy Fair and Spring Fair was unprecedented, according to the company.
Hama also continues to be a key sales driver for the company, which is investing heavily in TV, PR and promotional initiatives to support new range introductions. Easter will see a ramped-up advertising campaign for Hama including a fun-packed Hama Beads TV advert, which will feature on popular TV Channels aimed at Hama’s target consumer market, delivering in excess of 100 TVRs. DKL will also continue to support its ranges at retail with cross-channel activation including PR and social media campaigns.
Sales and Marketing Director David Allan said: “Hama Beads have been a favourite over the years and with an exciting mix of PR and advertising we are looking forward to increasing brand awareness and bringing TV advertising back into the marketing mix. This year is going to be a very exciting time for the brand with exciting activity planned, which will support all our retail partners.”
Making its industry debut at London Toy Fair, Bloco is new to the DKL portfolio. Soft, pliable and durable, the new Bloco slot-together construction system combines tactile, coloured blocks and favourite character themes to bring the world of building and creating to life for ages five plus.
High-density foam pieces and plastic connectors interlink, stack and rotate at any angle to create lovable and captivating creatures to play with or display. Ranges include: pets, animals, dinosaurs and adventure and stock is available from this week.