Jazwares appointed Feisty Pets global master toy
Surge Licensing awards the toy company multi-year deal for the social media phenomenon
Surge Licensing, William Mark Corporation's licensing agency and entertainment manager, has contracted Jazwares to create a multi-year global master toy program for Feisty Pets,.
Feisty Pets exploded across social media platforms in 2017, and Jazwares will create a range of interactive plush inspired by the breakout entertainment brand that go from friendly to ferociously funny with just a gentle squeeze.
"Feisty Pets is one of the hottest crazes happening in toys right now. We are so excited to be part of this phenomenon and can't wait to create 360° experiences worldwide," said Laura Zebersky, Chief Commercial Officer, Jazwares.
As the ultimate prank toy, fans can't get enough of Glenda Glitterpoop, Sammy Suckerpunch, Sir-Growls-a-lot and Vicky Vicious as they surprise their victims with hidden "Stuffed Attitude" emotions that suddenly appear with raging fangs, evil sarcastic grins, or silly smiles.
"While Jazwares helps Feisty Pets make a home at retail worldwide, fans should be prepared for some characters to be spontaneously retired while others may debut as limited-edition characters. The toy range will be available in every store and on every e-commerce platform imaginable," teased Surge Licensing's VP, Elan Freedman. "With this brand expect the unexpected and get collecting!"
Re:creation will remain distributor of the brand in the UK and Ireland. A statement from the company said: "RE:creation look forward to working with retailers to build broader cross category Feisty Pets displays including the new licensed products which have been recently announced."
Feisty Pets initially launched in 2016 and became a social media phenomenon among tweens, teens and millennials. Mark Forti, President and CEO of WMC and the creative force behind Feisty Pets, envisioned Feisty Pets in the real world and developed Feisty Films, shorts on YouTube that showcase the adventures of the Feisty Pets Gang. Soon after the shorts released in May 2017, Feisty Films went viral. The cool and irreverent sense of humour coupled with Feisty Pets iconic skit-style writing gained the attention of entertainment press and top toy search terms on eBay and Amazon, ultimately resulting in white-hot sales in 2017.