Generation Media promotes Alex Taylor-Smith
Steps up to Director of Business Development at leading toys and games media buying agency
Following the continued growth of Generation Media, the agency promoted Alex Taylor-Smith to Director of Business Development.
In recognition of Alex’s long term commitment and expertise, which has helped fuel the UK's number one toys and games media planning and buying agency's business growth, Alex has been promoted with immediate effect.
“I thank the team at Generation Media for their ongoing support in my career development," said Alex. "The journey so far has been an exciting one and I look forward to being a part of the team navigating the future of the business.”
Alex will sit on the board of Directors at Generation Media to work within the team shaping the future of the agency, with a focus on developing strategies that lead to business growth. He will continue to be supported by the wider senior management team including MD Lisa Morgan; Lauren Coombs, Director of Client Services; Jon Chambers, Director of AV and Martin Doyle, Director of Digital.
MD Lisa Morgan said: “Generation Media continues to invest in our talent across the company. The promotion of Alex supports the growth of our business and services and reflects Alex’s contribution to this.”
Alex brings his expertise to TnP each month in his column looking at how best to maximise marketing spend in the shifting media landscape.