Nuremberg Toy Fair grows international strength
Number and variety of international exhibitors and visitors at record levels
Nuremberg Toy Fair welcomed its highest proportion of international attendees during this year's show, with 2,902 companies exhibitors from 68 countries taking part, up from 63 in 2017.
Travelling to the city of toys from a record number of countries, organiser Spielwarenmesse eG said the 71,000 trade visitors praised the exhibitors’ innovative spirit and energy. In total, there were attendees from 129 nations.
In total, 63 percent of visitors flocked to the fair from abroad, with Asia, Eastern Europe and South America posting the highest growth rates. And although the duration of the trade event has been cut by a day, the amount of time spent at the fair remained unchanged, with international attendees setting aside an average of 2.8 days for their visit.
One overseas retailer, Stephen Watson, Category Buyer Toys for Australian department store chain Myer, said: “It's a long way from Australia, so it's good to see everything all in one spot. There aren’t this many people at any other trade fair, there aren’t this many suppliers in one spot or ideas in one spot.”
The next Spielwarenmesse takes place from 30 January to 3 February 2019 and will see changes to certain areas to better reflect the most important and popular toy categories. Ernst Kick, CEO of Spielwarenmesse eG, said: “We will continue to develop the content of the Spielwarenmesse in this way, creating hall capacity for those product segments that are in high demand.”