Posh Paws welcomes Tiny Tatty Teddy
Carte Blanche's iconic teddy joins the Posh Paws portfolio
Carte Blanche has teamed up with Posh Paws International to make the soft toy specialist the sole producer Tiny Tatty Teddy Baby and Infant Plush for the UK and Ireland.
Already a successful nursery brand within greeting cards and giftware categories, the new deal will see a core collection of plush toys added to the brand, including a traditional bear soft toy alongside comforters, activity toys and ring rattles that are all suitable from birth-up. The range is expected to launch to market as early as autumn 2018.
Posh Paws will also be working together with retailers on exclusive designs to support the continued success of the brand's apparel ranges.
Laura Bull, Marketing Manager of Posh Paws, said: “We are delighted to be working with Carte Blanche on this much-loved brand. The Tiny Tatty Teddy design is truly timeless and with them we will be able to create a product line that is synonymous with a baby’s very first teddy.”