Ex-Rovio head exec launches new animation studio

by TnP Staff
Published: 5 February 2018, 10:17
Quick Link: www.toysnplaythings.co.uk/qaput

Nick Dorra, who headed up animation and content strategy at the Angry Birds company, launches Haruworks

A new Finland-based animation studio has today opened its doors, headed up by ex-Rovio executive Nick Dorra.

The launch of Haruworks follows a successful round of investment, and will begin initial conversations about its development slate at Kidscreen in Miami, with view to presenting the final slate at MIP TV this April.

The company is based in Helsinki and is focused on building international character brands with a Nordic flair. The slate currently comprises four TV shows across various age groups from pre-school to eight years old that will also be designed for co-viewing with parents and siblings.

Nick spent four years at Rovio Entertainment Ltd, heading up animation and content strategy as well as acquisitions for Toons TV. Here he grew the animation team from ten to one hundred artists and led Angry Birds from game to screen resulting in two billion views in the first twenty months. He also enjoyed a stint at New York based video start up incubator Thirty Labs.

Nick said: “We are delighted to officially launch and start conversations about our slate at Kidscreen. Haruworks has been founded with the mission to create content that is worth your child’s precious time and attention. Experience tells us that kids and parents long for safe, witty and non-condescending stories and that’s what we are offering. We want to create worlds and characters that families love and pass on to the next generation."

Haruworks has appointed an advisory board of experts including industry veteran Fred Seibert, Cake’s Tom Van Waveren, eOne Family’s Nick Gawne and Original Talent Ltd’s Simon Flamank. Haruworks has also appointed former child psychologist Maija Arponen as head of development, who will draw on her expertise to help shape creative that is nourishing for children’s psychological and emotional growth.