Innovation celebrated at Nuremberg ToyAwards
Silverlit among the four winners of this year's prestigious ToyAwards title
The Nuremberg ToyAwards presentation marked the climax to the official opening ceremony for this year's Spielwarenmesse, with four companies honoured for innovation.
In the Baby and Infant category, first place was clinched by the Kullerbü – Car Park-Play Track from Habermaass, while Silverlit claimed victory in the Pre-school category with its Robo Chameleon. The SchoolKids category was won by Pepper Mint and the Treehouse Adventure experimentation set by Franckh-Kosmos Verlag. Built to a scale of 1:87, the VW T1 Samba by Tamiya-Carson Modellbau took the gold in the Teenager and Adults category.
The Kullerbü – Car Park-Play Track from Habermaass was praised by the judges for its "quality materials and offers a seemingly endless amount of playing options for children". Meanwhile Silverlit's Robo Chameleon was awarded for its "high play value", and the Pepper Mint and the Treehouse Adventure from Franckh-Kosmos was commended for offering frills access to STEM " beyond clichés and pink worlds of glitter". Judges highlighted " details like the body and paintwork have been lovingly replicated", leading to the win for the VW T1 Samba by Tamiya-Carson Modellbau.
A panel of 10 judges comprising market researchers, educators, international sales agents and a toy safety expert selected the four ToyAward winners from 643 entries, up from 635 in 2017. This record number of entries underlines once more the high profile of this prize, which ranks among the most important accolades in the toy industry. The prize winners were judged on aspects such as fun factor, originality, safety, sales potential at retail, workmanship and quality and accessibility of the product concept.
This year’s ToyAward winners are on display in a designated area in the TrendGallery in Hall 3A.