Hot Wheels teams with F1 champ for Hot Wheels 50th birthday
Nico Rosberg will become global brand ambassador for Mattel's toy brand as it celebrates the milestone anniversary
Mattel has teamed up with racing world champion Nico Rosberg, who will become a new global brand ambassador for Hot Wheels throughout 2018/19.
“Hot Wheels was my first introduction into racing, and it’s where my love for cars began,” said Nico Rosberg. “In my new role as a member of the Hot Wheels team I hope to inspire kids to take on any challenge, and to compete, create and experiment with their favourite Hot Wheels cars.”
To launch this exciting partnership with Rosberg, Hot Wheels is taking over Nuremberg Toy Fair with a series of events that celebrate Hot Wheels’s 50th anniversary. To celebrate the induction of Nico Rosberg as a Hot Wheels Brand Ambassador, the brand hosted a special induction ceremony on 30 January. Pro-skater Stephan Pöhlmann is also at the show, and will challenge two fans to a skate off on a custom Hot Wheels 50 halfpipe for the Hot Wheels Team Challenge Stunt Show.