Spin Master ramps up collectables push
Launches new collectable brand as Hatchimals CollEGGtibles spurs growth in overall category
Following the success of Hatchimals CollEGGtibles, Spin Master is set to continue its position as one of the leading suppliers in the sector with two new launches.
Spin Master is at the forefront of what is quickly becoming one of the most successful categories, with NPD data showing 14 per cent of the category’s growth in 2017 was attributed to the international popularity of Hatchimals CollEGGtibles.
Now the company is continuing its push into the collectable space with the recent launch of Flush Force.
Flush Force includes 150 Flushies to collect. To reveal which of the Flushies is under the toilet seat, and whether they are a common, rare or ultra-rare figure, all kids have to do is fill the toilet’s tank with water, shake it up and peel away the toilet cover. Flush Force takes the popular blind bag concept to the next level with this wet and exciting surprise. But the fun doesn’t stop there – kids can join their favourite characters on adventures in Flushville with Flush Force’s webisode series beginning 22 February.