Toy Fair's Hero Toys Unveiled At Toy Fair 2018

by TnP Staff
Published: 23 January 2018, 00:00
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Top toys predicted to influence the industry in 2018 include entries from Playmobil, TOMY and Character Options

The British Toy & Hobby Association (BTHA) today announced the winners of Toy Fair’s Hero Toys, a prestigious new award for market-leading toys at Toy Fair 2018.

These 25 toys, including entries from Playmobil, TOMY and Character Options, were selected by an independent panel of retailers and industry experts, and the shortlist is on display at Toy Fair, the annual toy, games and hobby show that opened today, Tuesday, January 23, at Olympia, London, and runs through to Thursday.

Toy Fair’s Hero Toys represents some of the most exciting and innovative products launched at Toy Fair today. The awards provide one of the first opportunities to see these potentially bestselling toys, before they are officially launched throughout the year.

There’s something in the list for everyone, form traditional play patterns such as collectables and action toys, to puzzles, puppets and STEM toys. The list represents all the benefits that children can get from play, from inspiring imagination and getting kids active to learning about emotions and exploring the world around them, there’s even something in there for the adults.

“Toy Fair’s Hero Toys celebrates the success and ingenuity of the UK toy industry,” comments Rebecca Deeming, BTHA Public Relations Manager, “the awards judge major brands and start-ups equally, so both can be recognised for their innovative ideas across all toy categories.

“From the next collectables craze to this year’s must-have Christmas present, we believe these toys could be the talk of the playground in the coming months. Congratulations to everyone that was selected!”

Toy Fair’s Hero Toys winners can be found on display outside the Press Office at Toy Fair.

The full Toy Fair’s Hero Toys list is:

Nerf N-strike Elite Surgefire blaster
RRP £25.99
Stand: Gallery Suites

Wind Designs
Glove a Bubbles
RRP £3.99
Stand: H52

Character Options
Soft ’n Slow Squishies
RRP £4.99 / £9.99
Stand: E119

Clarendon Games
RRP £25
Stand: F115

Rubik’s Cube 500-piece Jigsaw Puzzle
RRP £15.99

Stand: E40

Fiesta Crafts
Charlie and the Chocolate Factory Hand Puppet and Finger Puppet Set
RRP £24.99
Stand: D2

MV Sports
Marshall’s 6vFightin’ Fire Truck
RRP £139.99
Stand: B30

Jetson Electric
Jetson Electric Jetskates
RRP £399.00
Stand: Gallery 155

Learning Resources
Botley the Coding Robot Activity Set
RRP £79.00
Stand: D36

AugmentifyIt SPACE Augmented Reality (AR) Quiz Game
RRP £9.99
Stand: GH30

H Grossman Ltd
Twist Slime
RRP £1.99
Stand: E49

Playmobil 9227 Wedding Limo
RRP £29.99
Stand: Gallery 210

Vivid Toy Group
Talk and Sing Nella
RRP £22.99
Stand: B70

John Adams Leisure
Strictly Come Dancing – The Board Game
RRP £29.99
Stand: G100

Meccano Ferrari F1
RRP £39.99
Stand: E131

Ginger Fox
Love Island The Game
RRP £10.00
Stand: B115

EPOCH-Making Toys
Sylvanian Families Grand Department Store Gift Set
RRP £119.99
Stand: B130

Of Dragons, Fairies and Wizards Wands
RRP £59.99
Stand: E125

Bladez Toys
Hot Wheels DRX Monster X-Terrain Drone
Stand: Gallery 123

Flair Leisure Products
Ben 10 Omni Launcher Battle Figures
RRP £19.99
Stand: E39

Posh Paws International
My Teddy Bear Pooh 10”
RRP £12.99
Stand: B90

Mind Designer
RRP £49.99
Stand: Gallery 140

NMP Collins Innovations
Max Mindpower
RRP £39.99
Stand: GH29

Educational Advantage
Sensory Balance Beams
RRP £167.99 - £480
Stand: Gallery 149

RRP £59.99
Stand: Gallery 520