Super Wings lands at London Toy Fair

by TnP Staff
Published: 22 January 2018, 11:06
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Pre-school brand set for busy year, with new series, movie and stadium tour in the pipeline

Alpha Animation and Toys is showcasing an array of new products from its leading pre-school title Super Wings at London Toy Fair on the Kayes of Cardiff stand (Gallery 144).

The brand has seen continued growth since launching in the UK last year, and with Alpha Animation & Toys confirming both product and animation plans for 2018/19, Super Wings is set to enjoy another successful year. Benefiting from its dual programming across both Tiny Pop and Cartoonito, the Super Wings fan base in the UK has been growing rapidly. Series 2 will be launching in the UK imminently, with Series 3 of the animation in production and Series 4 already greenlit.

There is also a Super Wings movie in the initial planning stages, and a stadium tour in talks, making 2018 a huge year for the property. With the animation performing so well, the toy collection will see several additions.

New for spring/summer, Alpha Animation & Toys will be introducing characters from Series 2. All five new characters will launch across two different SKUs; Transform a Bots and Transforming Vehicles. Kids will enjoy roleplaying with the Deluxe Transforming Vehicles, which come with a Transform a Bot character. They simply transform from plane, to robot, to vehicle in a few easy steps.

For outdoor play, Bubble Blast Jett is a must-have for any Jett fan. Children can watch Jett release a continuous stream of bubbles as they fly him around.

Jett¹s Super Robot Suit, which is due to launch autumn/winter, transforms from a free-wheeling vehicle to a free-standing figure with lights, sounds, and a Transforming Jett Vehicle included. Jett¹s Take Off Tower is also new to the range, offering on-the-go play as a portable 2-in-1 airport playset.

Robot Ready Jett is a core focus for 2018, and is sure to be a pre-schooler’s best buddy, offering interaction, lights and sounds. Alongside the animation and toy collection activity, the official licensing programme will launch across the UK later this year, with key categories including apparel, ride-ons and more, via UK agency Rockpool Licensing.