L.O.L Surprise launch for Parragon
Publisher announces new activity book range inspired by MGAE's collectable hit
Parragon Books has unveiled a new line of L.O.L. Surprise! licensed titles across its book and books+ ranges, due to launch from spring 2018.
Kirsty Bradbury, Group Sales & Marketing Director, Parragon, said: “L.O.L. Surprise! has been a huge hit this Christmas, combining collectability with the surprise reveal element so popular with children today. We are delighted to be working again with the creative team at MGA across a host of new products which aim to reflect the fun, creativity and collectability of this hit license.”
The activity books will feature lots of fun surprises with favourite L.O.L. Surprise! characters. With the new L.O.L. Surprise Cute ‘n’ Fierce colouring and activity book, readers can find out which club they belong in, crack secret messages, create their own little rebel and lots more. The pack also includes four bold colouring crayons and over 30 outrageous stickers.
Everything is a lil' surprising and outrageous in the Cute Rebel Activity Book! Unbox the surprise gift and then join Queen Bee, M.C. Swag and all fan favourites in the fab world of L.O.L. Surprise. Children can find out which L.O.L. club they belong to, create their own secret emoji messages, design and draw new outfits, plus loads more.l
The super cute L.O.L. Surprise Collector's Guide is packed with lots of info about the L.O.L. Surprise dolls. There are bios for more than 100 dolls, plus loads of fab facts and surprising stats. Join the L.O.L. Surprise! tots for some rebellious fun in the L.O.L. Surprise! Outrageous Colouring Book incorporating over 40 pages of colouring themed around the rebels and their sassy Lil Sisters.
The packed L.O.L. Surprise! Carry On Case is perfect for keeping children busy on the go and includes four activity books and over 700 stickers. Join Queen Bee, Rocker, M.C. Swag and more in the ultra-cute L.O.L. Surprise Happy Tin! The tin contains a collector's guide, activity book and colouring book all packed with outrageous fun including over 100 glam stickers.
Become a cute 'n' fierce fashionista in the L.O.L. Surprise! Stick and Style Dress-up book. Use the stickers to dress up favourite lil rebels in fabulous outfits, add adorable accessories, and then colour them in to bring their outrageous personalities to life. With seven layers of stylin' fun on every page, plus 5 pages of dress-up stickers, 2 pages of glitter stickers and a page of shiny stickers, this is perfect for every L.O.L. fan.
“Parragon has an established history of producing creative, fun and engaging products which perfectly reflect the themes of the L.O.L. Surprise! brand. We look forward to continuing our successful partnership with them on bringing L.O.L. Surprise! to fans in new and innovative ways plus further developing our existing Num Noms range offering,” said Tina-Louise Foster, Senior Director, Licensing EMEA, MGA Entertainment.
This is Parragon’s second licensing agreement with MGA Entertainment. Parragon also publishes a selection of products under the hugely successful Num Noms brand.