Miffy hops into 2018 with new ranges
New toys from Rainbow Designs headline latest launches for Dick Bruner's iconic character
Buyers visiting trade fairs this spring will see a host of exciting new product launches for DRi Licensing’s iconic and much-loved property, Miffy.
The cute white bunny, created by Dick Bruna, is set to take centre stage with the launch of new gifts and toys from a number of prestigious licensees, including Rainbow Designs, Sambro, Star Editions, Museums & Galleries and Hype Associates.
New from longterm plush partner Rainbow Designs is the Classic Miffy Collection. This beautiful, high-quality range features Miffy wearing dresses in signature Bruna book colours along with new striped and gingham styles. Sambro’s Miffy arrivals include plush bags, arts and crafts kits and backpacks with fun 3D features.
Star Editions, leading gift licensee, are re-launching with a full-range design refresh featuring three distinct looks; contemporary monochrome with a splash of yellow for the older Miffy fan, a younger, animal-themed range perfect for any nursery and finally a fun, sketchy look in classic Bruna colours. Museums & Galleries join the programme with a range of art greeting cards, while Hype Associates launch a baby card range this Spring.
Alicia Davenport, Licensing Director at DRi said: “Spring Fair is a second home for Miffy and we’re delighted to be bringing buyers so many quality new products for 2018 – all of which feature the contemporary design and simplicity that the Miffy brand is loved for. Miffy’s appeal spans generations and we’re confident that these new collections will charm buyers, gift givers and parents alike.”