Magic Box signs Lisle for SuperZings
Lisle Licensing appointed licensing agent for Magic Box Toys' superhero themed collectable brand in UK and Ireland
Magic Box Toys International has appointed Lisle Licensing as licensing agent for its forthcoming collectables brand SuperZings in the UK and Ireland.
Hitting UK shelves this month, the SuperZings are everyday objects brought to life in a fun, comic, hero vs villain rivalry theme. Clad in superhero capes and eye masks, there are more than 80 multi-coloured characters to collect, each with a matching rival which adds a fun new dimension to the collectible mechanic. Unwrap a hero orange Mr C and kids will want to find his rival Jack the Juicer!
“The colourful, comic-book-style world of Kaboom City that we’ve created with the SuperZings offers an array of great licensing opportunities, so we’re delighted to be partnering with Lisle to ensure every avenue is explored," said Ben Harper of Magic Box Toys. "They have excellent experience in this space and we’re excited about what the future holds.”
All the brand's fictitious setting of Kaboom City, there are 36 regular characters available in two different colour themes, plus six Silver and two Gold Rare and One Enigma Super Rare SuperZing. The figures all have their own superpower and profile, use colourful, collectable, pocket-money-friendly Supercars to get around (eight to collect) and live in cool Hideouts (eight to collect) which can also be used to launch characters into the air.
Lisle Licensing’s Francesca Lisle added: “From the second we were introduced to SuperZings, we knew there was an extremely new and exciting toy line perfect to be licensed. This has been a very interesting and innovating category in our industry and we are thrilled to be representing Magic Box Toys. With a large number of retailers already on board, 2018 is set to be an exciting year for SuperZings and we can’t wait to introduce this brand to licensees and retailers.”