Smart Toys and Games goes Duty Free

by TnP Staff
Published: 10 January 2018, 09:57
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Company's popular IQ travel games available at 16 top UK airports, including Heathrow and Gatwick

Smart Toys and Games is bringing its popular range of IQ travel games to a number of World Duty Free stores across the UK’s largest airports.

The much-loved collection of brain teaser travel games, which include IQ Fit, IQ Link, IQ Puzzler Pro, IQ Twist and IQ XOXO, can now be found in the World Duty Free stores across 16 UK airports including London Heathrow, London Gatwick and Birmingham, as well as the Eurotunnel stores. This exciting new partnership will see Smart Toys and Games reaching a huge global audience.

Karen Clarke Brand Director at Smart Toys and Games, said: “We have been delighted with the positive reaction we have received from partnering with World Duty Free, and it’s a great pleasure for Smart products to be stocked by the UK’s leading travel retailer. Our IQ games provide endless brain-teasing fun for the whole family, so we are not surprised this series has been so popular!”

The SmartGames IQ range is compact and perfect for travel. Each game contains 120 multi-level challenges that provide the perfect accompaniment for every journey; suitable for those aged six years to adult, making this retail partnership set for success. The IQ games first hit the shelves of the World Duty Free Stores in June and sales have sky rocketed, with both parties extremely pleased with the reaction from customers.

Ozlem Boyaalici, UK Buyer for Toys & souvenirs at World Duty Free added: “Sales of the IQ games have exceeded our expectations and we have received very positive feedback from our customers.  We look forward to maximising further opportunities with the team at Smart Toys & Games .”

For retail enquiries, contact Julia Cake on 01903 885669.