Funrise secures Paramount master toy license

by TnP Staff
Published: 4 January 2018, 09:53
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Signs master toy deal for Paramount Pictures' forthcoming movie Amusement Park

Funrise and Paramount have entered into a multi-year partnership where Funrise will serve as the worldwide master toy partner for Paramount Pictures’ highly anticipated animated feature Amusement Park.

Funrise will create a comprehensive line of exciting products based on the movie, including figures, playsets, plush, role-play, collectables and more. The products will begin global retail rollout in early 2019.

“We are excited to add Amusement Park to Funrise’s growing portfolio of licensed brands. With our innovative product development team and vertical manufacturing capabilities, we will bring the fantastic Amusement Park story and characters to life in a unique way,” said King Cheng, Chief Executive Officer, Funrise. “Together with the Paramount team, we will create a dynamic and engaging play experience for what will surely be an iconic franchise for years to come.”

Amusement Park, a 3D computer animated adventure comedy film slated for a March 2019 release in the US, is produced by Paramount Animation, Nickelodeon Movies and Ilion Animation Studios. The film is being directed by Dylan Brown and features an all-star voice cast that includes Matthew Broderick, Jennifer Garner, Jeffrey Tambor, Kenan Thompson, Ken Jeong, Mila Kunis, and John Oliver. In addition to the film, Paramount and Nickelodeon have announced an animated TV series is in development for the following year.

Bil Bertini, Executive Vice President Worldwide Licensing for Paramount Pictures, said: “We are thrilled that Funrise is on board for what is bound to be an exciting ride. Amusement Park’s lovable characters, exhilarating attractions and boundless creativity are a perfect fit for the wide-ranging toy line that Funrise will develop. We look forward to announcing additional partners in the coming months.”