10 years of plaY-room

by TnP Staff
Published: 20 December 2017, 10:09
Quick Link: www.toysnplaythings.co.uk/qapqx

The AIS retail buying group is set to mark its anniversary in June 2008

PlaY-room, the AIS' toy retail division, is set to celebrate its 10th anniversary in 2018.

Established with just 14 department store members in June 2008, the current membership stands at 83 with 217 outlets between them, including Department Stores, Garden Centres, Sports Shops, Tourist Outlets and even a chain of Pharmacists.

Su Gill from Morleys Stores, Warren Du Preez from Daniel of Windsor, Alison Brookes from Elphicks/ Tudor Williams and our own Miles Penhallow plaY-room.

A release from the retail group said: "We were delighted that all three nominations for Department Store Toy Retailer of the Year were members of our group: Toytown (Arnotts), Jarrold of Norwich and R C Austin, Newton Abbot.

"We believe that we are already working with the best suppliers in the toy trade but continue to give consideration to new supplier partnerships. Every year since our formation we have offered two import programmes to our membership each containing 400-450 higher margin lines and branded specials through our import partner SMF Ltd.

"It has been our goal over the last 10 years to improve our members’ profitability. This we have achieved through beneficial terms, promotional activity and regular communication sharing best practice with our members via our weekly newsletters, quarterly bulletins, range planners and more recently, social media. We have also been looking at opportunities in the children’s gift trade.

"We would like to take this opportunity to thank all of our retail members and suppliers who have helped us on this remarkable journey. Here is to the next 10 Years!”