OnBuy launches major TV campaign
Primetime ITV campaign will see the UK online marketplace reach millions of homes
OnBuy.com, which bills itself as the UK alternative to Amazon, yesterday launched a major TV campaign today that is set to make the brand a household name.
The online marketplace has signed a deal with ITV for primetime slots on all its channels across Christmas and New Year, with further TV advertising planned with ITV and Sky during 2018.
The Christmas campaign is set to reach at least 20m UK households across ITV 1, 2, 3, 4 and Be. OnBuy advertising will be featured in key primetime movie slots over the festive season, including ET and Harry Potter on Christmas Day.
The 20-second ad focuses on OnBuy’s “Get On It!” message, encouraging shoppers and sellers alike to visit OnBuy.com to see its offers and deals.
Cas Paton, Managing Director of OnBuy, said: “Our Christmas 2017 advertising campaign marks another milestone for OnBuy and we are excited about tens of millions of people learning more about the brand. We have been steadily growing throughout 2017 and this campaign is the next big step up that will make OnBuy a household name. It’s a very exciting time for OnBuy and we see this as the springboard for even bigger things in 2018.”
OnBuy launched in November 2016 to provide a credible UK alternative to Amazon and now has more than 2m product lines. December has been the busiest month ever for OnBuy, which is on track to have half a million visitors during the month as Christmas shoppers take advantage of its deals.
OnBuy offers some of the best deals for shoppers available anywhere online, thanks to its reduced commission fees for sellers which translate into lower prices for consumers.