A force for high street sales
Study shows Star Wars: The Last Jedi driving merchandise sales in-store
A major increase in sales related to Star Wars merchandise has been seen on the high street in the lead up to Star Wars: The Last Jedi this week.
Demand is outstripping last year’s film Rogue One by some margin: there has been a 192 per cent increase in sales for products related to Star Wars in the past three months compared to the same period last year.
Vend’s data shows that sales in the first 10 days of December were 22 per cent higher than the same period in either October or November.
Retailers have also been preparing for the rush with an 86 per cent increase in Star Wars products stocked compared to the same period last year.
Vaughan Rowsell, Founder of Vend, said: “You don’t have to be the brightest lightsaber in the galaxy to know that this latest film is a big deal for Star Wars fans. But clearly it’s also big for retailers - especially those who have heavily stocked up on merchandise to capitalise on the hype. It’s great to see our high street stores getting an added bump in sales just before Christmas. Though retailers will be hoping The Last Jedi isn’t the last they see of the force boosting their bottom lines."
Vend's transactional data is taken from over 100 independent retail stores.