Strictly business for John Adams

by TnP Staff
Published: 13 December 2017, 10:06
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Company signs license for first ever Strictly Come Dancing board game

It's ball gowns at the ready for John Adams, which has inked a fresh deal with BBC Worldwide to create the first Strictly Come Dancing board game.

John Adams will produce, manufacture and distribute the official Strictly Come Dancing board game under the partnership. Final artwork for the board game is expected to preview in London at Toy Fair 2018 and the product will be available at retail in July 2018.

Simon Pilkington, Managing Director at John Adams Leisure Limited said: “This is a really exciting opportunity for us and we are very much looking forward to launching the game at Toy Fair 2018.  We are confident the game will become one of the must-have family board games of 2018, full national distribution for the product is already looking very positive.”

For the first time the glitz and glamour of the show will be captured in a multi-player board game that the whole family can enjoy. Suitable for players aged eight-plus, the game features questions about the show, dance and general knowledge, and is designed for all the family. The game will include a battery operated revolving glitter ball speaker.

Henry Foulds, Licensing Manager, BBC Worldwide, said: “We are thrilled to welcome John Adams to our Strictly Come Dancing portfolio. Strictly Come Dancing is a fantastic show with millions of loyal viewers and excitement and demand for Strictly Come Dancing licensed product continues to grow, so we look forward to nurturing existing licensees and welcome further new partnerships for the brand.”

John Adams joins a raft of licensees for Strictly Come Dancing that includes Kinnerton, Norvell for tanning products, Danilo for cards and calendars, Beams for Beverage Gifting, Kim & Miller for Food Gifting and TDP and Aykroyds for apparel.  BBC Worldwide have recently released 2017’s official Strictly Come Dancing DVD - Strictly Come Dancing -Tess and Craig’s Christmas Night In.