Masha comes to Tiny Pop
The hit animated series launched yesterday and airs multiple times daily
Ink Global has revealed that the first season of Masha and the Bear will hit UK screens in the run up to Christmas on pre-school channel Tiny Pop.
The eagerly awaited season debuted on Monday, 11 December and airs weekdays at 7am and 5pm. Over the weekends, the hit 3D family show from Animaccord, the show will air at 7am, 11.30am and 17.30pm.
“We are delighted that Tiny Pop will be screening Masha and the Bear season 1,” said Ink Group Managing Partner Claus Tømming. “They are a fantastic broadcaster and these peak time slots will ensure that as many people as possible are able to watch Masha’s adventures. The show is already a huge hit in the UK and it’s one of those rare shows that strikes a chord across generations, so there will be fans of all ages excited about tuning into Tiny Pop this Christmas.”
Tiny Pop is the latest broadcaster to join Netflix, Cartoonito and Boomerang in showing Masha and the Bear in the UK.
Animaccord President Vladimir Gorbulya added: “We are glad to partner with Sony Pictures Television Networks and that the UK audience will soon see Masha and the Bear on Tiny Pop. We believe that this deal will bring success to both parties. Thanks to everyone for making this happen.”
The news also delivers a boost to the brand’s licensing programme, which features many partners across several categories.