Record spend for Small Business Saturday

by TnP Staff
Published: 11 December 2017, 09:47
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Retail campaign sees spending at indie retailers top an estimated £748m

This year’s Small Business Saturday achieved record spending across the UK, estimated to have topped £748 million in a four per cent jump from 12 months ago.

The figures come from an American Express survey conducted in the 48 hours following the fifth annual shopping event on Saturday, 2 December, where shoppers are encouraged to support their local small businesses.

The rise was aided by an 87 per cent backing from local authorities, up from last year’s 80 per cent, and 56 per cent of customers who were surveyed by event founder American Express said they spent more than usual on the day.

The event was also big news on social media, with more than 115,000 tweets about the event seeing it trend at number one in the UK, while Facebook and Instagram posts were also up on 2016 as shoppers and staff shared their Small Business Saturday stories.

“In its fifth year, Small Business Saturday has once again seen a boost in spending with Britain’s small independent businesses,” said Small Business Saturday Campaign Director Michelle Ovens. “There’s been a phenomenal response from small businesses in communities across the UK again this year so it’s fantastic that a record amount was spent with them this Small Business Saturday.”