Wilton Bradley has The X Factor

by TnP Staff
Published: 6 December 2017, 10:22
Quick Link: www.toysnplaythings.co.uk/qappg

Three year licensing deal for karaoke microphones, machines, headphones and speakers

Wilton Bradley is bringing the magic of The X Factor to homes across the UK with a new range of licensed karaoke microphones, machines, headphones and speakers.

The deal was signed with FremantleMedia to manufacture and supply the range, building on the success of Wilton Bradley's award-winning range of Mi-Mic microphone speakers.

Simon Hampton, Head of Sales & Marketing at Wilton Bradley said: "Mi-Mic is about to sell out and has performed well beyond our expectations. In fact the whole karaoke microphone category has really taken off this year. So, the timing for this deal with The X Factor is perfect and I can’t imagine a better partnership in this category."

The agreement will see Wilton Bradley deliver an innovative range of branded The X Factor music products over the next three years. The 2018 range of The X Factor karaoke microphones and machines will be showcased at the Hong Kong, London and Nuremburg Toy Fairs in the early part of the New Year year. The exact details of the product innovations are being kept under-wraps, but all will be unveiled at the trade shows.

Caroline High, Senior Licensing Manager Hardlines, FremantleMedia said: “Mi-Mic is the perfect product for The X Factor, it’s innovative, musical and very entertaining.  Now families will be able to sing-along with the show in the comfort of their own living rooms."