Jumbo signs Peter Rabbit license

by TnP Staff
Published: 5 December 2017, 09:25
Quick Link: www.toysnplaythings.co.uk/qappe

Leading puzzle company welcomes the classic Beatrix Potter character to its portfolio

Jumbo Games has signed an agreement with Silvergate Media, the global licensing agent for Peter Rabbit Classic on behalf of Penguin Ventures, Penguin Random House UK's licensing arm, that will see the addition of Beatrix Potter’s much-loved Peter Rabbit licence to its portfolio of high quality children’s and adult puzzles.

“We are thrilled to be working with such a charming and popular brand with over 115 years’ heritage in the UK,” said Steven Russell, Senior Marketing Executive, Jumbo Games. “Peter Rabbit is a brand that all generations will know and love, and we’re certain our ranges, across both adult and children’s puzzles, will be a big hit with fans in 2018.”

The market-leading* manufacturer will be releasing four new classic Peter Rabbit puzzles for children and adult fans of the popular Beatrix Potter books. These will include a 4in1 Puzzles Box set that is Jumbo’s most popular puzzle format for children, as well as a Giant Floor Puzzle aimed at children aged 3+ years. In addition to the beautiful children’s range, they will also be releasing a 1,000-piece and 500-piece puzzle aimed at adult puzzlers– offering something for every fan. The classic Peter Rabbit puzzles will be available in time for Easter 2018.

Lisa Macdonald, Vice President Consumer Products and TV Sales EMEA at Silvergate Media, said: “We’re pleased to welcome Jumbo Games on board the classic Peter Rabbit licensing programme. Their products will offer fans old and new a great way to enjoy this much-loved brand together and we look forward to seeing the puzzles launch at retail next spring."


*Source: NPD YTD October 2017