My First Thomas & Friends goes social
New bitesize social videos launch on social media to introduce mums to benefit of new playsets
Mattel has launched new social videos for My First Thomas & Friends Railway Pals to introduce mums to the fun new Destination Discovery playset.
The content features two different formats, including an emotive video featuring little ones communicating the key features through baby talk, to create an emotional connection with mum. The second video features simple, step-by-step demonstrations of how to build the product while also highlighting the features and driving to purchase.
Wendy Hill, Director of Brand Activation at Mattel UK said: “We’ve created this new content to communicate with mum that Railway Pals is the first entry point to the world of Thomas, and that the toys offer real play value and developmental benefits.”
The key features of the playset, which delivers fun-filled, educational play to little ones from 12 months-plus, include nine track activation points which trigger fun sounds and sayings from cheerful songs and destination-themed content, to phrases that encourage children to learn. Other features include over 40 pieces of track, while the included Percy engine features a cute new look and a chunky design suitable for little hands. The playset also helps little ones develop their cognitive and physical skills including problem solving, balance and coordination.
The new content created by Brave Spark, is supported with a targeted marketing programme including amplification across mobile platforms and Thomas & Friends owned social media channels running between now until the end of the year.