Sylvanian Families PR wins gold

by TnP Staff
Published: 22 November 2017, 10:12
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Highlight awarded golden gong for work on Epoch's Sylvanian Families and Aquabeads brands 

Highlight, the PR and social media agency, is celebrating two gold awards for its work on Epoch Making Toys' Sylvanian Families and Aquabeads at the 2017 South of England and Channel Island PRide Awards.

The awards including winning Best Use of Social Media for the third year in a row.

Organised by the Chartered Institute of Public Relations (CIPR), the PRide awards received 950 entries from the best agency, in-house and public-sector communications teams across the South of England. Winners were selected by an independent panel of industry experts.


Highlight won Gold for ‘Best Use of Social Media’ for its campaigns for craft brand Aquabeads. Kicking off with #FindingAquabeads, a digital treasure hunt between iconic London landmarks to promote the brand’s Disney ranges, Highlight devised a series of monthly interactive games with quirky hashtags to capture fans’ attention, generating memorable social ‘moments’ to drive engagement and 121% community growth.

Highlight also won ‘Best Integrated Campaign’ for its ongoing work for Sylvanian Families, championing the iconic collectible with a multi-platform campaign focused on visually-engaging content, nostalgic social activity and quirky PR stories to resonate with original fans and recruit a new generation.

The agency also collected a silver ‘Consumer Relations’ award and was shortlisted for three other awards including the highly sought after ‘Outstanding Small PR Consultancy’ honour for the second year running. Highlight’s work launching kids’ TV show Bottersnikes & Gumbles on CBBC was also recognised.

Alison Vellacott, Consumer Director at Highlight PR, said: “The CIPR PRide Awards are one of the region’s top honours for PR and social media, so to come away with two golds for our work within the toy sector is very satisfying. We place results at the heart of everything we do at Highlight, and it’s always rewarding when our work is recognised on this kind of stage.”