Engino builds JCB partnership
New licensed construction toy range will launch at Toy Fair
Engino has signed a licensing deal with JCB to produce a range of toys which recreates the iconic contraction machines.
The Engino JCB series consists of four different pack options. Each pack contains three different JCB models that can be built including the iconic JCB 3CX Backhoe Loader, JCB Telescopic Handler and JCB Skid Steer Loader, to name a few. The larger sets also include a motor which brings these exciting models to life.
Costas Sisamos, Owner and Managing Director of Engino, said: “We are thrilled to expand the Engino range with the world famous brand that is JCB. Construction is at the heart of both brands, so to work with JCB was such a natural fit for us. The range will be launched at Toy Fair and we are certain it will be received well by trade customers and consumers alike”
In addition, children will also be able to make their own conceptual JCB models as the parts within the Engino construction sets can be used to make anything they can imagine. Model designs are available as 3D instructions though the Engino 3D viewer App and the KidCAD App shows the models in rotatable formats and allows for the pieces to be viewed in a completed or exploded view.
Sam Johnson, General Manager Worldwide Licensing JCB Consumer Products added: “The JCB licensing programme has grown from strength to strength and we’ve known for a while that adding construction kits would be a great addition. When we embarked on conversations with Engino, we knew it would be a great partnership due to their expertise and innovation in Construction Toys and their enthusiasm for JCB. We hope the sets help to inspire the next generation of engineers”