Success for Hama roadshow
Fun Day tour welcomes fans at The Entertainer, Smyths Toys Superstores and various independents
The first ever Hama roadshow ran from 14 October to 5 November with thousands of demonstrations and giveaways across 35 stores.
The campaign will end at Toys “R” Us in Luton this Sunday, 12 November.
Retailers including The Entertainer, Smyths Toy Superstores and various independents took part in the Fun Day tour, which created an average uplift in sales of over 68 per cent on the day.
The Hama Make & Take Day offered children the opportunity to create their own designs following a template or by using their imaginations to take home with them. Customers also had the opportunity to enter competitions, receive a free goody bag, and receive a free gift with purchase.
David Allan, Sales & Marketing Director, said: “Supporting retailers has always been important for DKL and this is just one of the new marketing activities of a wider scale marketing plan we have planned to reinforce Hama Beads as the number one bead brand. Keep your eyes peeled for big things in 2018!”