Magic Box unmasks new collectable brand
SuperZings bring heroes vs rivals hook to collectables category
Magic Box Toys has revealed a brand new collectable range called SuperZings – Rivals of Kaboom!
Hitting UK shelves in January 2018, the SuperZings are everyday objects brought to life in a fun, comic hero vs villain rivalry theme. Magic Box Toys has been behind the hit collectable Star Monsters and Zomlings brand, distributed in the UK by Esdevium Games.
Clad in superhero capes and eye masks, there are more than 80 multicoloured characters to collect, each with a matching rival which adds a fun new dimension to the collectable mechanic: unwrap a hero orange Mr C character and kids will want to find his rival, Jack the Juicer, or discover an ice cube and they’ll need to find the hairdryer! All living together in Kaboom City, there are 36 regular characters available in two different colour-themes, plus six Silver and two Gold ‘Rare’ and One Enigma ‘Super Rare’ SuperZing. The figures all have their own superpower and profile, use colourful collectable pocket-money-friendly Supercars to get around (eight to collect) and live in cool Hideouts (eight to collect) which can also be used to launch characters into the air.
SuperZings Series 1 will be supported by a significant launch marketing campaign including TV, digital, social, unboxings, PR and webisodes to introduce the characters and their rivalries.
The core collectable range, includes: Blind bags containing one SuperZing, Hideouts including one SuperZing (eight to collect), and Supercars including one SuperZing (eight to collect). There is also a great value Starter Pack , plus a Blister Pack containing four SuperZings, two Hideouts and an exclusive SuperDisc Blaster. In addition, there’s an even wider range of toys for fans to expand their collection with, such as the Kaboom Trap to imprison villains that comes with two exclusive SuperZings, plus a Mission Pack, which provides hours of play potential for children.
Ben Harper, UK and Ireland Director, Magic Box Toys said: “We’re really excited about SuperZings. We’ve created a colourful, comic-book-style world – Kaboom City – that’s home to an array of interesting and sometimes surprising rivals that we know will appeal to children’s imaginations. The heroes vs villains theme is already a familiar concept for young children, so we’ve embraced it, wrapped it in colour and humour and created our most dynamic and enticing collectable IP yet! The result is a really high quality range, kept at a truly accessible pocket-money price point and with an interesting matching pairs twist to make it even more collectable – we can’t wait to see children matching their carrot to a grater, or their ‘Super Soft’ pillow to ‘Ring Ding’, the alarm clock!”
For further information, contact Magic Box Toys on 01403 251286. SuperZings are available to pre-order now from Magic Box’s toy trade partner Esdevium Games on 01420 593593.