Speedcubing UK Championship a success
John Adams-sponsored event hits the headlines with new records and unique artwork
This weekend Stevenage hosted the Rubik’s Speedcubing UK Championship where over 240 competitors took part with the aim of solving the classic puzzle in fewer than 10 seconds.
A new European Record in the 3x3 One Handed was secured by Philipp Weyer (Germany) in 7.77 seconds (single solve) - also the second fastest global time ever recorded. A new national 3x3 one handed record was achieved by Ciarán Beahan (Ireland) in 13.69 seconds, while Callum Hales-Jepp (UK) secured a new national record in the 3x3 with feet in a time of 38.91 seconds. Harry Savage (UK) secured a new National Record in the 3x3 fewest moves using just 26. The UK 3x3 Rubik’s Cube final was won by Robert Yau, who regained his previous title of UK Rubik’s Cube Champion with a new best time of 6.95 seconds.
Lesley Singleton (Playtime PR), Charlotte Simmons (Playtime PR), Magician Tom Crosbie, Bradley Wilson (John Adams) and Lynette Norris (John Adams)
The UK Championship comprised 18 official events, with the culmination being the crowning of the 3x3 Rubik’s Cube champion. The other competitions in the three-day event included the following speedsolving events: 2x2, 4x4, 5x5, 6x6 and 7x7 solves, additional 3x3 events using one-hand, fewest moves and with feet, 3x3, 4x4 and 5x5 blindfolded, Pyraminx, Square-1, Megaminx and Rubik’s Clock.
The competition has already generated an unprecedented level of media exposure this year, with more than 400 pieces of coverage so far across print, online and broadcast media, with a reach of 13.8 million. The PR campaign, led by Playtime PR, secured multiple hits on ITV London News as well as major features in the national media including Mail Online and The i Newspaper.
Rubik’s UK distributor and sponsor of the UK Championship, John Adams, invited magician Tom Crosbie to create an impressive double-sided Rubik’s Cube mosaic, live. To celebrate the Championships and to mark Halloween, competitors were asked to name their favourite Halloween or Horror character, one of which was then picked at random and Tom performed the mosaic build live at the Championships. Little did the audience realise that as the iconic Pennywise (from the recent movie, IT) appeared, a colourful Rubik’s logo was being simultaneously being formed by the reverse of the cubes. This was revealed live to the audience upon completion.