Zuru's best of the Bunch

by TnP Staff
Published: 3 October 2017, 10:25
Quick Link: www.toysnplaythings.co.uk/qapjc

Zuru's Bunch O Balloons becomes best selling toy in US for first half of 2017

ZURU's Bunch O Balloons has become the number one selling toy in Q1 and Q2 of 2017 in the US for the second year in a row across all categories, according to retailer sales data.

The Kickstarter sensation and innovative water balloon line had the biggest sales at retail to date in 2017, increasing by 46 per cent year-over-year across major retailers based on retailer sales data. The aggressive marketing campaign generated over two billion media impressions resulting in the Bunch O Balloons 3 pack recording its biggest single week of sales to date during the week beginning 2 July.

“We are extremely pleased with the sales performance of Bunch O Balloons this summer, which well exceeded our expectations,” said Nick Mowbray, Co-CEO, ZURU. “The investments we made in advancements to the design, in production automation and engineering excellence have paid off. In addition, our best-in-class marketing practices have positioned Bunch O Balloons as the must-have summer toy from young to old.

"2018 will see a strong line-up for the brand that includes new licenses and innovative supporting items that make Bunch O Balloons even more fun to play with.”

Bunch O Balloons creates over 100 water balloons in 60 seconds with a patented and ground-breaking design. The 2017 line included Minions-licensed Bunch O Balloons and the Filler Soaker, which fills up Bunch O Balloons without the need for a water hose, and doubles as a water blaster that shoots water up to 30 feet. ZURU plans to build on the success of the line with exciting new launches and more product innovations for 2018 including a new license and a play on waterslides.