Simba becomes number one RC manufacturer
New NPD data sees Simba Smoby top the Radio Control category with its Cars 3 RC lines performing well
NPD market data has revealed that Simba Smoby is now the number one manufacturer in the Radio Control category.
Following knockout success with its Cars 3 range, Simba Smoby now claims 9 per cent market share for RC toys. The 1:24 scale Turbo Racer McQueen is the hero of the range, having become the 39th best-selling item for August, the third best-selling toy line for the Cars 3 license and also the number one item YTD in the RC toys category. Simba Smoby’s 1:32 scale RC McQueen also came out as the second top item within the category YTD.
Mayur Pattni, Head of Licensing and Marketing at Simba Smoby, said: “With Cars 3 as the number one property in August 2017 and our 1:24 Turbo Racer McQueen becoming the third bestselling item for the license, our rise within the RC category is looking stronger than ever and we will continue to support the range with 360 marketing campaigns to further help cement our position at number one”
Sales Director, Richard Belford added: “Despite the devastating fire in our warehouses last month, we have continued to work extremely closely with our retail partners to achieve growth across the business. We’re delighted to see from recent NPD data that the business has managed to strengthen against the odds drawing ever closer to our target of being a top 10 UK supplier, currently coming in at number 12”
For more information about the Cars 3 lines and RC range, contact Simba Smoby on 01274 765030.