Character goes Cra-Z for new launch

by TnP Staff
Published: 11 September 2017, 10:06
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Character Options launches craze-fuelled DIY slime kit Cra-Z-Slime Creations this month

Character Options is gearing up for this month's launch of the new craze-fuelled Cra-Z-Slimy range of make-your-own slime kits.

Slime has this year emerged as the latest sensation enthralling kids all over the UK and spreading virally on social media, and Character Options is pleased to be launching the new Cra-Z-Slimy Creations range which will fuel the craze even further with a new added dimension.

Mark Hunt, Marketing Manager at Character Options, said: “Slime is a buzz word. It’s all kids want to make and now Cra-Z-Slimy Creations gives them everything they need to make gooey, stretchy, squishy slime and it’s a first of its kind to offer a fully functional kit. We’ll be launching with TV from October to ensure every child knows about Cra-Z-Slimy. Together with a mass unboxing / influencer campaign, we expect it to be very popular, and its arrived ahead of the busy Christmas buying periods."

There are two all in one Cra-Z-Slimy Creations sets available that include a number of accessories and the magical slime activator. With the Silly Slimy Fun Kit you can make neon, glitter and galactic slime plus sequins and goggly eyes for extra slimy fun.

Cra-Z-Slimy is available now, for more information about Character’s Cra-Z-Slimy range, call 0161 633 9800