Fan-made LEGO Friends set launches worldwide
Nine-year-old LEGO Friends fan Sienna wins design contest with Heartlake City Playground set
A fan-designed LEGO Friends set has launched worldwide after nine-year-old Sienna from London triumphed to win the LEGO Friends Design Contest.
With more than 28,000 entries, Sienna's Heartlake City Playground set took the top prize, which saw her and her family travel to the LEGO headquarters in Denmark and spend a week with LEGO designers transforming her idea into a real LEGO set.
LEGO Friends designer Ricardo Silva said: “It was amazing to be part of Sienna’s creative process and see her many ideas come to life in her own LEGO set. It was a fun collaboration where we – the experienced LEGO designers – gave input on design processes to Sienna, and she surprised us with new and different ideas and ways of playing. We are very proud to have been part of this exciting new project together with Sienna.”
The LEGO Group has made LEGO sets through crowdsourcing before, producing iconic sets like the LEGO NASA Apollo Saturn V and the recently released Old Fishing Store – all based on ideas from LEGO fans. But the LEGO Friends Designer Contest was the first crowdsourcing project for children.
The LEGO judges said Sienna's set won because t was so appealing and original and at the same time aesthetically pleasing with many fun design details."
They added: "All the entries showed the endless creativity of children, and we are happy and humbled to find so many children interested in becoming LEGO designers.”
Sienna's LEGO Friends Heartlake City Playground set is in-stores now.