Spin Master expands on Hatchimals phenomenon
New launches in Colleggtibles range as The Entertainer's Stuart Grant tips the brand for Christmas success
Spin Master is inviting Hatchimals fans to "Hatch a Whole World", with the expansion of its Hatchimals Colleggtibles line and the launch of Hatchimals Glittering Garden.
Since their introduction earlier this year, Hatchimals Colleggtibles continue to fly off shelves, ranking the number two total property in NPD's Playset Dolls & Collectibles subclass in their first month.
An enhancement to the highly-anticipated line of Season 1 Hatchimals Colleggtibles, the new glittery Hatchimals Colleggtibles Egg Cartons are available with 12 and two characters and are filled with uniquely adorable mini speckled eggs. Within every package, fans will find a Collectors List, allowing them to collect and organize their new tiny glitter-winged friends. The Colleggtibles 2-Pack Egg Cartons contain exclusive Special Edition Glittering Garden Hatchimals Colleggtibles with six to collect in all, while the 12-Pack includes an exclusive Flamingoose.
“We are thrilled by the current success of the Hatchimals brand globally and the introduction of Hatchimals Colleggtibles. We know collectibles are a rising toy trend, and we are pleased to offer the hatching experience at a low price point with over 70 to collect,” said Ben Gadbois, President and COO of Spin Master. “As we continue to develop and innovate the Hatchimals brand into an evergreen global property, our fans now have more offerings through brand extensions, and licensing programs to build their own Hatchtopia.”
Along with the rising trend and desire for collectible toys, Hatchimals Colleggtibles continue to drive excitement and consumer demand at retailers not just in the UK but across the globe.
“Spin Master has yet again managed to deliver market leading innovation, but this time at a collectible price point,” Stuart Grant, Buying Director at The Entertainer. “Hatchimals Colleggtibles have managed to capture the magic and excitement of the brand, and the current success rate puts Spin Master and Hatchimals in a great position to be at the top of 2017 Christmas wish lists.”
In addition to the expanded line of Hatchimals Colleggtibles, the brand announces the unveil of Hatchimals Glittering Garden, which re-introduces the original Penguala and Draggle characters fans know and love in delightfully glittering varieties. Fans can now find these full-sized Hatchimals on shelves in shimmery eggs. These new toys in the Hatchimals line leverage the same play pattern unique to Hatchimals by creating a magical experience through anticipation, surprise and discovery.