Purr-fect launch for Character

by TnP Staff
Published: 16 August 2017, 07:45
Quick Link: www.toysnplaythings.co.uk/qapec

A new Kitten joins Character Options’ My Dream Pets range

Following the overwhelming success of the Little Live Pets Snuggles, My Dream Puppy in autumn 2016, Character Options launched a second My Dream Pet from the favourite Little Live Pets range, Cuddles My Dream Kitten!

This new feature filled Kitten is sure to win over the hearts of children just like its Puppy counterpart. The fully interactive plush toy moves and feels just like a real pet: she opens and closes her eyes, makes sleeping sounds, nuzzles and purrs, twirls her tail, and feeds from her bowl. On launch last year, Snuggles, the My Dream Puppy topped retailer top 10 lists and subsequently was included in the 2016 Top 12 Dream Toys and a must-have for Christmas.

Mark Hunt, Marketing Manager at Character Options, said: “Snuggles, My Dream Puppy quickly established itself as a must have toy in 2016, sales this year continue to be strong and we expect another great Christmas period. The introduction of Cuddles, My Dream Kitten will grow the category and give even more choice to gift buyers.

“The new Cuddles, My Dream Kitten has exceptional interactive play value; the tech features make the pet so realistic that children can’t help but fall in love. Pair this with the success of Snuggles, My Dream Puppy last year, and it’s clear that the Cuddles, My Dream Kitten has huge potential to be one of this year’s top Christmas toys.”

Dedicated TV advertising starts at the end of August along with an extensive digital campaign, parental outreach and kid-fluencer activity, all with the objective of creating the next chapter of success for the Little Live Pets My Dream Category.

For more information about Little Live Pets My Dream Kitten, contact Character Options on 0161 633 9800.