Mr Men Dr Who figures unveiled
BBC Worldwide and Sanrio partner on mash-up Dr Men toys from RP2 Global
BBC Worldwide and Sanrio have collaborated to bring their respective Dr Who and Mr Men licenses to a new range of figures from RP2 Global.
The fist wave of Dr Men figures will launch in the UK this autumn and will feature Dr. First, Dr. Fourth, Dr. Eleventh and Dr. Twelfth. The figurines mirror characters in the Dr Men book series, which is published by Penguin Random House, and sees Doctor Who and The World of Hargreaves in a brand mashup that brings Doctor Who characters to life in the distinctive story-elling and illustrative style of Roger Hargreaves.
Rikesh Desai Licensing Director for Merchandise & Gaming, BBC Worldwide said: “The Doctor Who Mr Men mashup is an innovative development for the brand. RP2 have successfully captured the charm of the original illustrations in these figurines. Doctor Who fans will no doubt embrace them with as much enthusiasm as they did the books. This deal is a great start for our relationship with RP2 Global.”
Simon Cox, Managing Director of RP2, added: “Working with BBC Worldwide and Sanrio on this very prestigious license is hugely exciting for RP2. The books look amazing and will act as a fantastic awareness-builder for our products. The amount of interest that already exists in the market is sure to make our launch a huge success. We can’t wait to get started!”
News of the deal follows the BBC’s recent announcement that Jodie Whittaker will be the new Doctor. She will be the thirteenth Time Lord and takes over from the twelfth Doctor, Peter Capaldi, who leaves the franchise at Christmas.