Spin Master acquires Aerobie

by TnP Staff
Published: 1 August 2017, 09:29
Quick Link: www.toysnplaythings.co.uk/qapcn

Expands outdoor toy business with purchase of company behind the hit flying ring

Spin Master has acquired "certain assets" of Aerobie Inc., a leading producer of outdoor flying disks and sports toys.

The deal closed 28 July and sees Spin Master further invest in the outdoor category after acquiring Swimways in 2016. Aerobie will be managed by Swimways and will join the Coop family of branded active, outdoor lifestyle products.

"Aerobie is a classic award-winning brand, built around high-performance product for your everyday outdoor enthusiast," said Anton Rabie, Spin Master's Co-Chief Executive Officer and Co-Founder. "We're proud to include the Aerobie brand within the Spin Master portfolio, and we are focused on preserving the brand's reputation for top quality products that provide hours of outdoor fun for the entire family. The Aerobie acquisition also emphasises our willingness to invest in smaller companies to create value."

Aerobie was founded in Palo Alto, Calif. by Alan Adler, an engineer and part-timeStanford University teacher who spent his spare time inventing toys. With an interest in aerodynamics, Adler had set out to create better flying toys, resulting in the groundbreaking flying ring format. In 1984, the inventor launched his own company to ensure excellent production quality and the flying ring soon propelled the company's success, eventually receiving a Guinness World Record for the farthest thrown object attributed to the breakthrough design of the flying ring.

"Acquisitions such as Aerobie are a key part of our overall growth strategy," said Ben Gadbois Spin Master's Global President and COO. "We will further innovate the Aerobie line using our global research and development network, and leverage Spin Master's global sales and marketing infrastructure to grow sales internationally."

Since Spin Master's IPO in 2015, Spin Master has acquired seven companies including Aerobie and the recently announced Marbles acquisition.