Power Rangers top NPD
Holds number one Action Figure position for three consecutive months
Power Rangers has continued its phenomenal success as the number one Action Figure property YTD June 2017 in the UK, spurred on by the TV series Power Rangers Dino Super Charge and the Saban’s Power Rangers movie.
The 24th season Power Rangers Ninja Steel will premiere in autumn on Freeview channe, POP and it will be complemented by the all-new Power Rangers Ninja Steel toy range currently available at retail.
Fans can still morph this summer with the launch of three past seasons of Power Rangers broadcasting on London Live’s new kids’ block, Bounce. The three back catalogue series, including the original Mighty Morphin Power Rangers are currently airing every morning Monday to Saturday. On 27 July London Live will further promote the new block and Power Rangers at Alexandra Palace Summer Festival where, in addition to promoting the strand and interacting with future viewers, the Red and Pink Mighty Morphin Power Rangers will also attend to entertain and pose for pictures with families.
“In its 24-year history, Power Rangers has consistently ranked as a top action figure and year-after-year, with invaluable partners such as Bandai, there is proven consumer interest in our merchandise programs around the world,” said Janet Hsu, CEO at Saban Brands. “In celebrating Power Rangers as a top action figure in the UK for three consecutive months, we also celebrate a first for the brand as we announce the official Power Rangers channel on PopJam, an engaging digital experience for fans.”
This summer Saban Brands will be launching the official Power Rangers channel on the ever-popular SuperAwesome kids’ app, PopJam. The account will feature a variety of fun activities and games for kids, delivering great social engagement.
Additionally, Monday 24 July saw the anticipated home entertainment release of the Power Rangers movie. Families are able to digitally download the feature-length movie as well as purchase on Blu-ray and DVD.