Play-Doh tour thrills at Westfield
The Play-Doh Imagination Tour kicked off with a visit to Stratford this week
Hasbro’s Play-Doh Imagination Tour arrived this week at Westfield, Stratford, inviting fans of the iconic play compound to get creative.
The Play-Doh brand Imagination Tour is visiting cities across the country this summer encouraging families to have fun and be creative with the Play-Doh brand through a number of exciting hands on activities. Visiting four different locations, the interactive event will give curious thinkers and little explorers the opportunity to experience creative play with Play-Doh compound.
Craig Wilkins, Marketing Director at Hasbro, said “We’re really excited to take PLAY-DOH around the UK this summer and drive brand engagement with both kids and the big kids who’ve grown up with it. Play-Doh had a great 60th anniversary year in 2016 and has given us a fantastic platform to develop the brand and continue inspiring creativity in children.”
Entering through a giant Play-Doh tub, children can head straight to the play tables where they can create anything they wish with endless pots of Play-Doh compound at their fingertips.
Next they can test their creativity at the Kitchens Creations station where they can make the wackiest food creations imaginable and role play the kitchen magic! Once complete, they can share their fantastical culinary masterpieces at the photo board for a special picture with the Doh-Doh character - the perfect keepsake from the day. And not to be missed is the chance to try out Play-Doh Touch, the immersive app that brings sculpted Play-Doh creations to life in a new virtual Play-Doh world.
The Play-Doh tour will head to three more destinations after Westfield, first the Metrocentre, Newcastle from 2-6 August, then Bristol Balloon Fiesta between 10-13 August, before finishing up at the Birmingham Bullring, 13-17 September.