Lottie joins the Brownies!
New Lottie Dolls Brownie doll hits UK retail today
Lottie Dolls has collaborated with the World Association of Girl Guides and Girls Scouts (WAGGGS) to create the first-ever Brownie doll, launching across the UK from today, 18 July.
An authentic doll that’s true to today’s modern Brownie and inspired by kids, the Lottie Brownie doll comes clad in her Brownie uniform: jeans, t-shirt, famous yellow tank top and neckerchief – a must-have plaything for every young Brownie.
Available from high street toy stores across the UK as well as through Lottie’s online store, the doll will be joined later this year by a range of accessories and playsets based on popular Brownie activities and relevant to the Brownie age group.
Unlike other dolls, the Lottie, Finn and Friends range is based on a nine-year-old child. While being both age-appropriate and relatable, the range was created to empower children to be themselves, to be imaginative, adventurous and most of all to have fun. The World Association of Girl Guides and Girl Scouts’ clear vision that, “All girls are valued and can take action to change the world” makes this partnership a perfect fit!
With over 500,000 active members in the UK and Ireland, and 10 million worldwide spanning 146 countries, WAGGGS is creating lifelong friendships between girls and young women. The organisation gives girls and young women the skills, confidence and knowledge to become leaders and to support their communities. This reflects Lottie’s positive values, inclusive view on childhood and aligns perfectly with the company’s mission to empower children to actively explore STEM activities and pursue their dreams.