SoundMoovz makes waves at Menkind

by TnP Staff
Published: 10 July 2017, 08:00
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Character Options celebrates successful launch week of new wearable tech toy with exclusive retail partner

SoundMoovz is flying out the door at Menkind after launching as a timed exclusive at the UK gift retailer last week.

The innovative new wearable tech from Character Options allows anyone to make music by movement, rather than just dancing to the beat, and is being touted as the must-have wearable tech of 2017!

Paul Kraftman, Chairman of Menkind, said: “Tech toys are advancing every day, giving children and adults new creative outlets to express themselves. We are particularly excited to be launching SoundMoovz here in the UK because it combines creative technology with full body movement to get kids and adults energised and active, while having fun creating their own beats. Remember the popularity of the dance mat? SoundMoovz takes music making and dancing to the next level - so if it can be half as successful at getting families moving, then fantastic!”

SoundMoovz are wearable motion-activated musical bandz that send a Bluetooth signal to the SoundMoovz App on a smart device. By simply moving wrists and/or ankles, anyone can create beats, rhythms and music or layer their beats sounds over an existing song.  

Character’s Group Marketing Director, Jerry Healy added: “Menkind is the perfect retail partner to launch SoundMoovz into the UK market. They have a clear passion for delivering innovative and fun products to a broad demographic. We are particularly excited to see the instore execution and engagement with consumers!”