LEGO Creator Expert London Bus launches with special Leicester Square event
LEGO celebrated the launch of its brand new LEGO Creator Expert London Bus in Leicester Square over the weekend.
Available exclusively at the five LEGO stores in London from 1 July, the LEGO Creator Expert London Bus will go on sale globally later in the month.
A life-size LEGO-branded Routemaster bus was parked near the LEGO store in Leicester Square where the customised top deck provided a studio for the creation of social media and influencer content. A Facebook Live presentation of the LEGO London Bus - led by the designers of the set Morten Graff-Wang (Senior Designer) and Jamie Berard (Design Manager) - took place on board the bus, followed by exclusive interviews with high profile influencers with links to the AFOL (adult fans of LEGO) community.
Visitors to Leicester Square were able to join in with the celebrations throughout the day, which included a LEGO London Bus mosaic build, which saw people of all ages take part. Additional consumer engagement initiatives included a fun photo competition with Lester, the LEGO Leicester Square Store mascot. Donning bus themed props and accessories provided, people could take pictures of themselves with Lester and upload them to social media during the day with the chance to win a LEGO London Bus Set.
Featuring a wealth of authentic details, from the distinctive lines and curves of its bright-red bodywork, to its specially made standard-tread tyres and destination sign, the beautifully crafted LEGO London Bus oozes authenticity and intricate details that capture the character and charm of a celebrated London icon!
The London Bus comes packed with an array of brick-built features and details, including large windows, bright red curved bodywork, panoramic windshield, reversible transit advertising posters provided as printed labels, specially made standard-tread tyres and a destination sign. It also has an opening hood with engine, detailed driver’s cab with sliding door, and a removable roof and upper deck for access to the detailed interior.