Ken joins new diverse Barbie range

by TnP Staff
Published: 21 June 2017, 08:00
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Barbie Fashionista line adds 15 new Ken dolls with new body types, skin tones, hairstyles and more 

Mattel has expanded the Barbie Fashionistas line with 15 new and diverse Ken dolls.

The latest additions feature three body types – slim, broad and original – and a variety of skin tones, eye colours, hairstyles and modern fashion looks including new man bun and corn rows hairstyles.

The new Ken dolls join an expanded Barbie Fashionistas line, making it the most diverse fashion doll line in the marketplace.

In 2016, Barbie introduced three new Barbie body types – tall, curvy and petite – along with new skin tones, eye colours, hairstyles and countless on-trend fashions and accessories.  The Barbie brand has always reflected the times, so modernising Ken is the next step in the brand’s evolution to offer more diverse products.

“By continuing to expand our product line, we are redefining what a Barbie or Ken doll looks like to this generation,” said Lisa McKnight, Senior Vice President and General Manager, Barbie. “Evolving Ken was a natural evolution for the brand and allows girls to further personalize the role they want him to play in Barbie’s world.”

The line includes 15 new Ken dolls with three body types, seven skin tones, eight hair colours, nine hairstyles and modernised fashions, ranging from casual business attire to athletic wear. The brand is also introducing 24 additional diverse Barbie dolls. These dolls join the 100+ diverse looks launched in the Barbie Fashionistas line in the last three years.

The Barbie Fashionistas segment continues to exceed expectations, as sales of the line see high double-digit growth globally. Diversity continues to roll out across brand content, marketing and product, including the Fantasy, Entertainment and Careers segments.